A Brand Dedicated to Social Change. Craig Shelly Beverly Hills Gives Back Through Each and Every Sale of Luxury Timepieces

Craig Shelly Beverly Hills Gives Back Through Each and Every Sale of Luxury Timepieces

Craig Shelly Beverly Hills began with one simple design that expanded into a highly sought-after luxury brand by jewelry and watch enthusiasts worldwide. Conceptualized in 1989 and established in 1999, Craig Shelly Beverly Hills was created by a real-life couple, Craig and Shelly, who met and fell in love three decades ago.

Their compassionate nature inspired them to build a brand that not only provided individuals with timeless, elegant pieces but supported those in need as well and directly attributed to positive social change. 


For decades, the company has created timepieces, bracelets, cufflinks, earrings, pendants and other luxury items that are Swiss-made, assembled in the US and hold a powerful meaning for the owner of each item. 

All Craig Shelly pieces are uniquely designed and crafted using the finest materials including sapphire crystals, mother-of-pearl, Swarovski crystals, top-grade stainless steel and genuine leather. Watches are designed in the Craig Shelly studio in California and manufactured in their Swiss factory utilizing the highest precision methods available to ensure perfection in each piece. 

Jewelry and accessories are all designed and hand-made in Los Angeles and inspired by incredible events and structures around the world. Collections, all with highly distinctive packaging, are created with men and women of all ages in mind, spanning a variety of lifestyles, and include a lifetime warranty as Craig Shelly is well-known to stand behind the craftsmanship of each and every item created.  

Wanting to spread love and hope around the world, Craig Shelly established their brand with powerful core beliefs and a mission. This mission is to help people in need by contributing a percentage of every sale to philanthropic organizations worldwide. Their “Commitment to Social Change” is to support causes that impact our world and to spark the interest for others to do the same.

Organizations that particularly have meaning to both Craig and Shelly are: 

  • Shriners Hospitals for Children – Provides hope & healing to kids who urgently need help and who face orthopedic conditions, burns, spinal cord injury and cleft lip and palate surgeries.
  • StormAid – Provides help to communities affected by natural disasters.
  • Akshaya Patra – Provides cooked meals & grocery kits to the poor and marginalized across several locations in India.
  • A Soldier’s Journey Home – An organization that strives to make disabled veterans’ lives easier and their dreams become a reality.
  • Along Comes Hope – Provides support for children who have cancer.

With giving back at the forefront of their business model, “Purpose Before Profit” has become the Craig Shelly motto. This, along with their superior craftsmanship, has made the Craig Shelly brand well-known among enthusiasts, celebrities and those seeking to support companies, and brands, with similar social commitments.

Recognized for his philanthropic nature, actor Colin Farrell was adorned with his Craig Shelly custom watch from the Hope Collection, the El Capitan Rose, to the 91st Academy Awards where one initiative supported 100 underprivileged children with food and education for one year through its partnership with the Akshaya Patra Foundation.

The El Capitan Rose, engraved with Farrell’s name, features a Swiss chronograph movement with date, 30-minute register and 1/10 second counter, and a water-resistant body that dazzles. 

If you are a luxury watch enthusiast who wants to make a difference in the world, Craig Shelly will not only allow you to have an exquisite timepiece, it will also allow you to proudly wear a piece with incredible meaning.

As social change is crucial in today’s world, Craig Shelly is taking a stand to give back and not only be the change but lead it!

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