During the interview, Samuel discussed how an entrepreneur can make their company more innovative, He showed how to identify problems, needs, and wants in society, where to look for them and how to be aware of them and then turn them into ideas. The interview discussed things that slow down creativity and innovation, and how they can hamper finding innovative ideas.
The goal of Your Next Big Idea – Improve Your Creativity and Problem-Solving is to help the reader develop innovative ideas. Whether those ideas are giant multi-million-dollar businesses or simply ways to improve everyday activities, this book describes a process that can be used to help the reader originate and cultivate ideas that can change their life. It is styled as an interactive book where the main character is the reader, with each section featuring exercises that will challenge the reader’s perspective, improve creativity, and help them become a better problem solver. The book is split up into six sections. The first section outlines how to notice problems, needs, wants, and questions in our everyday world. The book then follows with a second section that examines how to erase stigmas or assumptions about these problems, needs, wants, and questions. Following that, the book investigates how to create solutions to these problems, needs and wants using the skills learned from the first two sections. Next, the reader takes those solutions to section four where they do a feasibility check to see if the solutions and ideas are viable. Section five explains how and why the reader should share those ideas and solutions with others to receive feedback and improve upon them. By the end of the fifth section, each reader should understand the full creative idea innovation process. The final section builds off the process and explores the next steps to follow to implement these innovative ideas. Ultimately, “Your Next Big Idea – Improve Your Creativity and Problem-Solving” is essentially a complete program that guides the reader to come up with their own next big idea.
About his book, The Midwest Book Review says “Practical, insightful, thoroughly ‘user friendly’ in organization and presentation, “Your Next Big Idea: Improve Your Creativity and Problem-Solving” is an extraordinary and unreservedly recommended addition to personal, professional, community, college, and university library Business Management collections. It should be noted for the personal reading lists of MBA students, academia, entrepreneurs, corporate administrators, business managers, and non-specialist general readers with an interest in the subject.”
About Samuel Sanders
Samuel Sanders is an award-winning entrepreneur and member of the Nonfiction Authors Association, who has seen entrepreneurship, innovation, creativity, problem-solving, and ideation in action at a Fortune 500 company, an Inc. 5000 fastest-growing company, incubators, and companies he started himself. In his book Your Next Big Idea, he takes the lessons he learned from these vastly different worlds and combines them into an all-in-one book that will show you how to tackle problems and come up with game-changing ideas. Currently, Sam runs Heard, LLC Currently, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision making.
Listen to the interview on the Business Innovators Radio Network