Tricia Desso-Cox, C5 Insight Managing Director, Hits Amazon Bestseller List with New Book

C5 Insight Managing Director Tricia Desso-Cox reached the Amazon Bestseller List with her new book, Revenue Engineering: 5 Steps to a CRM-Ready Sales Process. Amazon listed the book at Number 1 among all Business Consulting and Business Planning & Forecasting books in the Kindle Store and as the Number 1 Hot New Release in multiple categories.

Well defined processes are critical to the productivity of a team. This is especially true for sales teams that often struggle with structure and technology. Revenue Engineering offers a robust plan that can be used as a quick-start guide based on short and long-term business needs. It is based on several tried-and-true tools coupled with The LUCK Principle (TM) methodology developed by C5 Insight. Readers can learn to use industry standards and best practice principles to architect a sales process that harnesses the power of people and supporting technology.

The book provides a non-technical learning experience that includes case studies, illustrations, and insights from industry thought leaders. Revenue Engineering: 5 Steps to a CRM-Ready Sales Process is available on Amazon in both eBook and paperback editions at

Tricia Desso-Cox is the Managing Director of C5 Insight. She has over 20 years of experience in customer and employee engagement and user training delivery on several platforms and processes. She also has 10 years of business-critical operations management experience for global enterprise, master data management, business process design, and business analyst/project management work. Her credentials include a Masters in Management, Bachelor of Science in Business Management, a Six Sigma Green Belt, and the Microsoft Sure Step Project Management Certification.

C5 Insight was founded in 2002 and is a leader in delivering customer engagement and employee collaboration planning, implementation, and support projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about C5 Insight, visit

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